Easy Tips for Ecommerce SEO

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Ecommerce websites are light on original, textual content, making it difficult for their webmasters to garner editorial links. And since content and links are so important in SEO, optimizing ecommerce websites may seem like an impossible feat. Fortunately, by following these 8 easy tips, you can get your ecommerce website to rank highly in no time.

1.Include expert product reviews of at least 300 words for each product you sell. Not only do product reviews make your site more linkable and improve the overall user experience, they also allow you to include more unique content, which search engines love.

2.Create unique product descriptions. Rather than utilizing the descriptions provided by a manufacturer or supplier, rewrite product descriptions so they are original and contain target keywords. Otherwise, the descriptions on your site will be duplicates of the descriptions on other peoples sites. The wordier your product descriptions, the better. Rewriting all of the product descriptions will be overwhelming, so start with descriptions of your 10 most important products.

3.Add descriptions to category pages. Category pages are important to ecommerce SEO, and you can make them even more valuable by adding descriptions of at least 100 words. The descriptions must be unique and contain target keywords.

4.Allow users to submit content. User-generated reviews not only enable you to fill your site with unique content, they also vastly improve the usability of your site. People love to read user reviews and contribute their own. Furthermore, user reviews often heavily influence peoples buying decisions.

5.Add a cool widget, tool, or piece of content to your site that attracts links. People will be more likely to link to your site if you provide something that is fun, useful, or valuable. For example, if you sell bandannas, you could provide a free information product that teaches customers 50 ways to tie a bandanna.

6.Add a buyers guide that educates website visitors about the products you sell. Buyers guides should be informative, unique, and keyword-rich. Buyers guides improve the linkability of your website in addition to providing your website visitors with valuable information that helps them make smarter buying decisions.

7.Optimize your websites home page for your most important keywords or for the names of the most profitable products you sell. If you also own a local store, make sure to include local search terms (i.e. toys in Denver) so you can drive local search traffic to your site. Treat your home page like your storefront. Include direct links to the various categories of your site on the home page to make it easier for visitors to find exactly what theyre looking for. When you add text links to your home page, incorporate them into textual content because it looks more attractive than featuring a long list of text links.

8.Add an education and information section to your website to increase linkability. The section could include informative “how to” content and videos. For example, if you sell toys for toddlers, you can create a section that includes articles and videos that teach people activities and games that they can play with their toddlers.

Getting to Know a Good eCommerce Software for Small Businesses

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Ease of Use

Since a website is a perpetual work in progress, it should be easy to update as well as generate reports from, which are easily customizable to give you particular information that you wish to get in the shortest time possible. Essentially, a suitable ecommerce service should be creative while still maintaining ease of use.

Fraud Protection

Your hosting website should be in a position to offer you a secure server over which your clients can safely reveal their credit card information while making an online purchase. The most sensitive part when it comes to showing credit card information is the CVV2 code which is usually a 3-digit figure printed on the back of most credit and debit cards. As a merchant you should always look for ecommerce software that enables you to offer the best fraud protection available in the market.

Help/Documentation

Ideal companies should give you ongoing help and support especially when dealing with such a dynamic field the internet. Better and newer internet solutions are generated frequently and therefore you must be able to keep up with the trends. Support and help can be in the form of periodic downloads, live chats, telephone operators, wikis, forums or even blogs.

The above pointers regarding how to select ecommerce software should get you to sell online in the shortest time possible.

The Purposes of E-commerce Website and Web design

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Since the importance of eCommerce website is increasing day by day, the importance of e-commerce web design is also increasing. Before going to discuss about E-commerce web design, everyone should know about e-commerce website, and its purposes. Here are some details of E-commerce Website and Web Design.

Introduction to E-commerce website

E-commerce means “Electronic Commerce”, which term is also used for “selling on the internet” or “online-shopping”. E-commerce is a kind of trading, products or services; which is conducted via the internet. Electronic Commerce includes many categories into a single platform, such as online funds transfer, internet marketing, electronic data interchanging, supply chain management, online transaction processing, and data collecting. Into this awesome business platform a business can receive their orders, sell their products and receive their payments through online. Modern people are well-known with this term, as now they like to get their purchase done from their own home. Thats why; now almost all businesses started building e-commerce website to increase their selling and spread their business to the customers of all over the world. That is why; these business people are giving much importance on eCommerce web design much.

Why do people want to build an E-commerce website?

You may have already known that E-commerce refers to the modern selling method where a business store can sell their products both psychically and digitally. If you have a departmental store in your local area market, you can sell your products to your local customers who used to visit your store physically. But, how can you reach your products to those, who dont have enough time to come into your store. E-commerce web design will help you in this regard. You can sell to the remote customer by offering your website to them. Your customer will visit your shopping site, choose their products and place order to your website. You just need to have a representative team to supply customers products at their home.
From the below list you will be able to know why most of the businesses consider on a successful eCommerce web design.

An e-commerce website enables a business person to get their potential customers worldwide.
E-commerce web design will help you to build your second store in online. So, you can sell your products both to the local customers and remote customers.
Having an electronic commerce website will make you more dedicated to your services. You will get reviews of your existing customers. That means, it is the platform where a seller and a customer can interact even after selling of a product.
It is not possible for a customer to know the details of your business, but with your eCommerce website you can allow your customer to know about your company, its background and the purpose of starting the business.
Your eCommerce website will save your customers valuable time. Modern people are too busy to come to your store to buy their products. An easy-to-use e-commerce web design will help those busier people get their products at hand.
Consider E-commerce Web design before starting your e-commerce website.
Though, it seems easier to start an e-commerce website and sell products to customers, but it requires a lot of tasks. You need to consider on “E-commerce Web design” very carefully. Most of the expert eCommerce businesses emphasize on these following factors. You can also consider on these.
1)The key to success in every electronic business is “content”. It is one of the most important things for a successful e-commerce web design. Using content you can provide useful and interesting information to visit your website and buy products. Update the site with fresh and high quality articles to increase your business sells.
2)Another thing that you need to consider for eCommerce web design is a well-planned structure.
3)The E-commerce website design comes in next. When you have well-written content and well-prepared structure, you should design your eCommerce website by allowing simplicity, consistency and readability.
4)Navigation comes to the 4th place for an excellent E-commerce web design. When it is about sites navigation, dont make it too complex. Make the internal and external link simple and easy-to-use to the customers.
5)”SEO” is another important thing that you should consider for eCommerce web design. It is the best method to increase your selling and getting more potential customers.
E-commerce website is required not only to increase sells, but also for solving customers problems. So, while you are designing an e-commerce website, you should maintain some proper guidelines.

Moving Toward Ecommerce Site Design

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Ecommerce has been a major player in the retail market place for more than a decade now. Initially invented in 1979 by Michael Aldridge, a British entrepreneur, the trend only exploded with the widespread popularity of the internet. Industry statistics this year estimate that 44% of consumers will shop online for holiday gifts this year, and as the market share is ever increasing, a number of companies continue to turn to the world of online shopping almost every day. For most companies looking into this type of website, however, there are a number of different concerns that must be addressed before you can ever begin to build a site that attracts customers and promotes sales.

Industries where Ecommerce May be Useful

Before a company ever starts down the path toward online sales, it may be helpful to take a look at which industries get the most out of the process. The answer is a pretty simple one – almost any industry. Take the city of London, for example. Long a mecca of shopping for people around the world, you couldn’t visit this city’s unique shops without actually visiting the UK. With the popularity of ecommerce, however, everything from famed department stores like Harrods to much smaller venues like Honest Jon’s are finding real success in the online marketplace. Whether you market auto parts to do-it-yourselfers or used books, you’re likely to find a home in the world of ecommerce.

The Site Design

Designing your site is key to the process of online shopping. That, however, is the case with any online venture. Customers must be able to find exactly what they’re looking for. Wandering around the forlorn virtual aisles of your e-store will do little but make them abandon their shopping cart and visit a competitor, leaving you without the online sale that is so essential to your bottom line. Here are just a few of the most important tips necessary to help your customers find the product they want:

Keep the Number of Clicks Required to a Minimum: If your customer has to click eight times to buy a single used book, you have a real problem on your hands. Perhaps one click is the search through the various categories. The next click leads them to a category description. From there, perhaps they have to click on a sub category. The process can get endless and frustrating. The rule of thumb is that more than four clicks to the point where they must provide their personal information is unnecessary and can cause a poor buy rate.

Add to Cart or Buy Buttons Must Be Obvious: It’s the first rule of any website design. Your customers have to understand what they are supposed to do, and nowhere is this more true than in an online shopping experience. Your customers should never have to scroll below the fold to find the right button to push to purchase their item from you.

Show the Price: This one may seem like an obvious marker, but many online retailers require more than one click before the potential buyer can look at the price of any given item. If you don’t show them what the item costs immediately, you risk losing them right away.

MLM vs. 1Up – Which one is better

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To differentiate network marketing from cash gifting is to compare MLM vs. 1Up cash gifting opportunity. These business strategies vary primarily on the process of how they pay company distributors and members. Though both are viable ways to earn money, to discern which one works better will lead to a sound decision of which type of program to join.

The task of identifying the better online opportunity requires research and diligence. Discussing how effective MLM vs. 1Up system is one of the ways of knowing which business will be able to benefit you more. At first glace, no difference can be discerned. To look beyond these two strategies is the step to educate yourself of the facts and processes that will enable you to fairly evaluate each system. As knowledge is power, knowing what these methods are and what they can do will empower you to be successful in internet marketing.

The first fact to know is multi-level marketing (abbreviated as MLM) is a strategy of getting products moved into a network of people. This marketing technique is most often used by product-based online opportunities that allow distributors to earn by introducing products to others and by encouraging customers to distribute the products themselves.

Continuous introduction of the parent company and its products creates the downline of members. This happens when the one you encouraged to sign-up as a company distributor will convince another individual to become a distributor. That individual will encourage another person to sign up and over time more and more people have joined your MLM team. These people will all be registered under your name as their sponsor. By being their sponsor you will earn a portion of whatever sale they make.

Next is the 1Up system. This commission plan is also used by a number of product-based businesses. However, cash gifting is the income opportunity that made it known as a profitable compensation method.

The use of 1Up system by some companies produced a rather doubtful assumption. In this set-up, in order for you to earn, you need to pass up your first sale to your sponsor. You will only be able to make profit on your second and succeeding sales. Many internet marketers are turning away from programs with this compensation model believing that profit generation in these opportunities takes longer.

On the other hand, the use of 1up as cash gifting’s compensation plan creates positive results. It attracts many to participate in the gifting activity. Because cash gifting involves no product, the passing up of the first person you have invited to your mentor serves nothing but just a qualifier to start earning. The money sent to you is divided with nobody else. This means you are able to keep 100% of the money you receive.

Compared to MLM, the 1Up system of cash gifting allows you to generate bigger return. Though the starting amount on non-MLM opportunities like cash gifting is sometimes higher, the financial outcome it produces proves the worth of it. Unlike MLM, cash gifting’s 1Up plan is not dependent to others. You are the one who determines the results that you can get. No waiting on your part on the sale of your downline members just to earn.

Basically, in the battle of MLM vs. 1Up for a better spot, the winner is determined by your own judgment. If you want a program that will allow you to earn big money in just a short time, then the 1Up system of cash gifting is one method that can deliver you results.