SEO secrets for E-commerce Websites

E-Commerce blogger

As the industry is changing as rapidly as Google tweaks their algorithm, it is hard to decide what the most important factors are. The On-site and off-site are the two major factors in SEO which is necessary for every type of website. Normally, most of the webmasters starts with the on-site SEO, because your aim is to get your website recognize by Google. If they dont, then how are you ever going to rank for a keyword?

The search engine spiders that crawl your E-commerce website will be looking at several different attributes on every page to determine where it needs to go and how relevant it is to specific searches done at Google search engine.

Another factor worth mentioning is a Keyword. What is a Keyword?

A keyword is basically an elaborate name for what people might search for when trying to find your E-commerce website. I am using a Bodhost.co.uk website as an example. People could search for “Web Hosting”, but they might also search for “Cheap Web Hosting”, “VPS Web Hosting” and “UK Web Hosting Service”. All of these would be keywords, or probably more properly could be said to be key phrases.

However, they are generally all referred to simply as keywords. Note that almost all On-site SEO has to do with is placing high-quality keywords throughout your E-commerce website content where search engine robots, spiders, or software might be able to decide what your website is about. 6 On-Site SEO Factors That Can Influence Your SERP Ranking:

* The Title of the Page * The keywords used in the text on your website * The keywords are used in H1 Tags * Keywords used in your domain name * Keywords used in the URL of a webpage * Meta Keywords

3 Major Off-Site SEO Factors That Can Improve Your Search Engine Ranking:

Backlinks to Your E-commerce Website

This is without a doubt one of the keys to having your website listed in the search engines results page for specific keywords. Google likes to look at what others are saying about your website to determine what it is about. For example, if someone is a huge fan of a UK Web Hosting, and you provide that service, they may link to your website with “UK Web Hosting” as the text that people would click on to get to your website. This text is called anchor text and Google will see that link as a simple “vote” for your website to appear higher than others for that keyword. In short, these are commonly referred to as backlinks.

Quality of the Websites linking to your Website

Those linking to your website should also have some form of importance. For example, there are many websites with loads of outgoing links to many websites. Google does not want to give these websites as much weight in their “vote” in comparison to a link from Bodhosts official website or something along those lines.

The Age of Your E-commerce Website

The reason I listed this as an off-site related issue, because it really doesnt fit in either category. This is a simple issue that the search engines will evaluate. This is not to say that it is the most important factor, but many older websites will naturally rank higher than new websites that have more backlinks.

I am not sure why this occurs, but many would say that it does. As compare to Google, Yahoo definitely puts more weight on this.

Dropship Resources, 25 Ecommerce Terms All Resellers Should Know

E-Commerce blogger

Why is it so Important to be a Knowledgable Reseller? **

More than anything else, a reseller needs to remain knowledgeable about the industry he/she is working in. The reason for this is that the more knowledgeable the reseller possesses, the more organized, adaptable, flexible, and successful the reseller will be. And, of course, this will boost the success potential of the business enormously.

** The 25 Most Important Ecommerce Terms **

Product Feed: A file maintaining all the requisite information about a product list associated with an ecommerce site.

Such feeds provide product information to search engines which aid in reseller inexpensively finding customers.

Data Feed: This is a process in which user can receive updated from a data source.

For resellers, the ability to stay in the loop with their affiliate service and to keep their customers informed becomes possible.

XML: XML stands for Extensible Markup Language and it is means of encoding documents electronically.

Resellers will employ it to exchange data over the internet in a safe and secure manner.

RMA: RMA stands for Return Material Authorization which is the process of returning goods or services for replacement or repair.

Resellers need a RMA system in place so they are not forced to accept losses on defective products.

Import Duties: These are taxes the recipient of a package from a foreign company will need to pay on the receipt of certain items.

Dropshippers need to know how much customers will pay on import duties so they can adjust their pricing and shipping accordingly.

This can help the company still remains cost effective for customers.

VAT: VAT stands for Value Added Tax and it is a fee charged on all levels of consumption and sale. Mostly used in Europe, a VAT tax can add upwards of 20% to the cost of an order.

Billing Address: This is the address associated with the credit card used in the purchase.

Proving a billing address to the reseller allows the reseller to charge the credit card. It also aids in preventing the use of stolen credit card.

Shipping Address: This is the specific address the customer would like the order shipped to. It may or may not be the same address as the billing address.

Ecommerce Portal: This is an online hub where sellers, suppliers, and consumers can interact.

For the reseller, such a portal can greatly expand social media marketing potential.

Merchant: A merchant is someone that sells a product directly to a customer.

Merchants should not be confused with suppliers which are, in essence, wholesalers that provide products for merchants or retailers to sell.

CMS: A Content Management System allows for the proper maintenance and management of workflow.

Dropshippers will find it enormously helpful to maintain organization.

E-commerce Solutions Accommodating Specific Needs

E-Commerce blogger

A complete, front-to-back e-commerce solution or the tools necessary to successfully complete an online purchase and is a part of the free or paid shopping cart package offered online. An E-commerce solution caters to your specific needs with the right solution that can serve fruitful. There are a variety of e-commerce solution tools to accommodate your specific need, complete web store hosting and maintenance, pulling pricing, tax, shipping, stock, and order total web and email order processing, electronic software delivery (ESD) that supports real-time credit card processing, web customer service response, specialized IT team for your technical support and integrated fulfillment solutions. An entire storefront can now be created simply by adding a “Buy now” button to the site. Customers can place an order on our secure system and get instant verification of product availability, pricing, tax calculation, shipping cost, total order cost and order confirmation.

The extensible e-commerce solution in most of the e-commerce websites is powered by industry leading technology with enterprise web store solutions that are easy to deploy and maintain to integrate with critical business operations with advanced discounting and promotional strategies implemented to the optimum level with a Microsoft SQL Server database or Oracle 10i Server that offers stability and scalability across web servers to quickly deploy sophisticated e-commerce solutions that integrate with critical business systems for streamlined sales and fulfillment processes, to provide with a rich shopper experience, enterprise modules, design, custom development, and training services to ensure rapid deployment of productive skills.

E-commerce websites have their very own customer service representatives who are very courteous, professional, and well trained to offer all required assistance 24/7 relevant to the e-commerce solutions provided. Representatives have up-to-the-minute information at their fingertips using integrated ordering system to offer accurate and expedient service. Within seconds they can assist your customers’ needs, from taking an order, answering product and billing questions to tracking an order and providing an RMA. These quick, efficient and cost-effective services have resulted in very high customer satisfaction for both our clients and their customers. E-commerce solutions are easy to implement and used successfully via the call center phone system that incorporates efficient skill based and result oriented routing for the calls to get automatically distributed to the most qualified and trained representatives for efficient, high quality service. The representatives take care of the phone orders, pre-sales questions, inside sales, upgrade order processing, technical support, back office accounting, data entry, online chat / live Chat, Email and fax correspondence, direct mail processing, shipment tracking, credit card processing and literature requests.

Visit the most acclaimed of them all with the added advantage of integrating free or paid shopping cart with advanced e-commerce solutions coming to you with flawless payment processing.

How Do You Increase the Conversion Rates of Your E-commerce Business

E-Commerce blogger

As an owner of an e-commerce business, you must be analyzing your website visitor data regularly. Have you ever wondered why the conversion rates are low? Out of the thousands of people visiting your website, why do only a few complete the purchase process? Why do a majority of them abandon the shopping cart midway?

The answer is simple. While browsing your e-commerce website, visitors are looking for credible information that convinces them about the benefits and value of purchasing your product or service. With the short attention spans and limited time that net-users have, they just move away if they do not find what they are looking for. Of course, you cannot provide all the information at one go, and the visitors might have specific queries for which they need answers to.

Convert them when they are interested. Visitors come to your e-commerce website when they want more information about your services, when they want to compare your services with those of your competitors, or when they want to make a purchase. Whatever be the reason, the key is that they seek INFORMATION. By proactively offering the right information in the right manner, you can see positive change in the conversion rates.

The Solution: 24×7 Virtual Customer Support

How would you like if you visit an e-commerce website, and you get all the support you need, in a friendly manner through representatives of that company? Would it not impress you if you have the option of contacting them through any channel, be it live chat, telephone, or email, and getting complete support while you make your decision of whether to make a purchase or not even in the wee hours of the night?

You can also offer the same superior level of support to your e-commerce website visitors through 24×7 Virtual Customer Support. You do not need to have a complete support team in-house, as it might prove costly and tedious. You can outsource your customer support process and get all the benefits with investment within your budget.

You can hire the services of a suitable partner that can offer all types of support from a single front, with people who understand your product or service and hold-hands with your prospects while they visit your website and make a purchase.

By offering complete ONLINE CHAT SUPPORT, PHONE SUPPORT, EMAIL SUPPORT, and assisting during the purchase process through LIVE ORDER TAKING, you can make your prospects feel comfortable while they select your company for their needs.

Interacting with a responsive live person is always better than automated replies. Studies have shown that cross-sell and up-sell rates, and shopping cart amounts increase if visitors can interact with the representatives of the company while they visit their website.

With professional 24×7 customer support you can get the edge your competitors are struggling for and ensure that all genuine visitors get the attention and the service they deserve.

Why Hiring an Online Marketing Company is a Good Decision for your eCommerce Business

E-Commerce blogger

In today’s high-tech business world, online promotion is a must for every type of businesses, especially if you have an eCommerce business. In this respect, an online marketing company is the best way to help you out. Working with a reliable marketing company can offer plenty of benefits. First of all, your workload will be reduced and you can focus on other aspects of your business while delegating your marketing responsibilities in the hands of experienced professionals. Qualified professionals who understand their duties well can not only help you stay firmly in front of your competitors, they can actually assist your business increase. But in order to get the best results possible, you must choose a right company to do your job.

Obtaining and maintaining top ranking on search engines requires lots of hard work and experience. Business merchants who are new to the world of online marketing are often believe that if they build an attractive website their sales and profits will explode. Whereas this can occur when correct marketing techniques are used, not just by creating an appealing website. Not only your website should be visually appealing, it also requires many other features like search engine optimized content, ease of navigation, proper headers and footers, and a great deal of quality backlinks.

People involved in online marketing services are well-informed about SEO and LSI (Large Scale Integration). These are the strategies which help search engines to identify the type of products, services, or information is supplied. Internet searches are powered by particular algorithms which change very frequently. And, if the companies do not know how to use SEO and LSI techniques properly, their website will disappear from the search engines when algorithms will be changed.

Those who are interested to have a website noticed by search engines must connect themselves with different ways of marketing such as online video marketing, article marketing, and social media marketing. Amongst all, article marketing is a quite affordable way to attract sufficient traffic. This technique entails publishing of informative and keyword-rich articles at several online article magazines and directories. As the technique is labor intensive, many business owners usually give up this path. However, it is a highly effective marketing approach to drive targeted traffic, increase quality backlinks, and improve search engine rankings.

Online video marketing is a great method to build brand awareness, share product information, and maintain long-lasting relationships with customers. In this technique, one has to determine the mode of watching videos as many people view videos from their laptops and desktops, and lots of people use their cell phones to access the internet. If your videos cannot be easily accessed on their devices, you will lose your potential customers.

Social media marketing includes a variety of ways. For example, many people create their fan pages on Facebook to send daily marketing messages. Some people use Twitter to deliver various brief messages throughout the day. Bookmarking sites like StumbleUpon and Digg, are also an effective form of social media marketing.

Learning all the techniques of online marketing is not a simple task. As marketing trends are constantly changing at every moment therefore, it would be a wise decision to rely on a professional internet marketing company in order to get effective eCommerce services. Internet marketing company India is a great choice for those who are looking for reliable services at reasonable price. Pick one matching your requirements and suiting your specifications.